Quiz 1

Due: 4 PM, Wed, 2099-12-31

Q1: Basic Metric

Categories: Marketing, Sales

Difficulty: Easy

_____ is the predicted net profit associated with the future relationship with a customer.

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Q2: Rave Reviews

Categories: Marketing, Sales

Difficulty: Easy

_____ measures how likely someone would be to recommend your company to others on a 1–10 scale.

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Q3: Software Platforms

Categories: Marketing, Sales

Difficulty: Easy

Hubspot and Salesforce are examples of _____ tools.

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Q4: Advertising Law

Categories: Marketing, Sales

Difficulty: Hard

The _____ is the primary federal trademark statute of law in the United States. It prohibits a number of activities, including trademark infringement, trademark dilution, and false advertising.

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Q5: Google Ads Released

Categories: Marketing, Sales

Difficulty: Medium

What year was Google Ads first launched? (Answer format: YYYY)

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Q6: Founders Club

Categories: Marketing, Sales

Difficulty: Medium

Dharmesh Shah and Brian Halligan are the founders of what company? This company is a developer and marketer of software products for inbound marketing, sales, and customer service.

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Q7: Salesforce HQ

Categories: Marketing, Sales

Difficulty: Medium

What city is Salesforce headquartered in?

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Q8: Facebook Ads Launch

Categories: Marketing, Sales

Difficulty: Hard

What year was Facebook ads launched? (Answer format: YYYY)

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Q9: Initial Product

Categories: Marketing, Sales

Difficulty: Medium

_____ is an offering that has enough features to initially satisfy your target market.

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Q10: Customer Drop off

Categories: Marketing, Sales

Difficulty: Medium

The percentage of customers who cancel a product or service or leave within a specified time period is known as _____

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